Image via CrunchBaseAnother very important platform that is newly emerging in Medical Marketing is social media. The social media Networks may seem like a diffuse arena in gathering potential cosmetic surgery patients. However, we have mitigated clients directly off a facebook that have turned in to major cosmetic surgery clients. It is important to note many social media users and readers look towards in formation all content within blogs and review sites to find new services that will qualify for their economic requirements. Facebook twitter and youtube are actually great places to promote your plastic surgery practice. People can get a look and before and after results on videos and within the social networks. This means the potential clients get to view the expertise of your work firsthand and can make an educated decision about where to have their plastic surgery procedure performed. Web site design and function, the homepage of your website or landing page needs to convert new potential plastic surgery clients. In order to convert new clients there needs to be an organizational strategy that best suits your take your expertise and specialized area in cosmetic or plastic surgery. If you're liposuction a Dr. If you're a facelift specialist, If breast implants eyelid surgery and are your forte then you can promote as such on the landing page. The navigational pages can lead other users to all the appropriate services but it is of utmost importance to promote your specialty on the home page. You can look at the top competing websites for plastic surgeons and cosmetic surgeons in your area. The Geo location for website ranking will be of more difficulty in mass population cities like Los Angeles San Francisco and New York. If your plastic surgeon in Los Angeles you can expect your search engine optimization company to be dealing with a much higher level of competing surgeons in your area. In your strategy to deal with other competing surgeons in your area there are some basic strategies that can specialize your services and mitigate this content to defined localized regions in your city. Example, even if your plastic surgeon in Los Angeles you can still achieve local ranking with your website if there is a particular noninvasive for specialized cosmetic surgery procedure that you perform. In Los Angeles for example are queries for Asian cosmetic surgery. Obviously the Asian population in Los Angeles makes this a viable commodity for any plastic surgeon performing eyelid surgery. Another aspect to consider is the promotional nature of online Internet Marketing. If your plastic surgery practice ran a promotional special on say botox or facial fillers, you can run these advertisements on facebook or within local promotional websites such as groupon. There are many ways to market plastic surgery and cosmetic surgeons would you need to elicit is a good search engine marketing company that combines social media, video marketing, reputation management and SEO for plastic surgeons as their specialty.
